The Wild World of SEO
If you're responsible for your company's SEO, it's important to stay up-to-date on the latest news and trends. After all, the world of SEO is always changing, and what worked last year may not work this year. To help you keep your finger on the pulse of SEO, we've rounded up some of the latest news and trends below.
SEO is always changing
Changing SEO means it can be tough to keep up with the latest news and trends. However, if you want your website to rank well in search results, it's important to stay up-to-date. To help you do just that, we've rounded up some of the latest SEO news and trends below. From Google's mobile-first indexing update to voice search optimization, there's a lot to keep an eye on. So make sure to bookmark this page and check back often so you never fall behind!
Google's Mobile-First Indexing Update
In March 2018, Google announced that it would be rolling out a "mobile-first" indexing update. This update means that Google will now index websites based on their mobile versions rather than their desktop versions. This is a big deal because it shows that Google is increasingly prioritizing mobile users—which is something you should be doing as well.
To make sure your website is ready for this update, start by ensuring that your mobile site is just as good as your desktop site. That means ensuring that your mobile site loads quickly, has relevant and useful content, and is easy to navigate. You should also make sure that any structured data on your website is marked up properly for both mobile and desktop users.
Voice Search Optimization
Another big trend in SEO right now is voice search optimization. With the rise of digital assistants like Siri, Alexa, and Cortana, more and more people are using voice search to find the information they need online. And since 20% of all mobile searches are now done via voice search, this is something you can't afford to ignore.
To optimize your website for voice search, start by ensuring that your content is concise and easy to understand. That's because people who use voice search are typically looking for quick answers to simple questions. So, if you can provide a clear answer to a question someone might ask via voice search, you'll be in good shape. You should also focus on long-tail keywords since these are more likely to be used in voice searches.
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